Ranjitha Shankar, Executive Director, SG Corporates, notes that the brand enjoys a strong presence across southern states, with 80 per cent of sales coming from South India
House of Bindu, a food and beverage company, is looking to raise Rs 1,000 crore through an initial public offering (IPO) once it touches Rs 1,000 crore in revenues over the next two to three years, Ranjitha Shankar, Executive Director, SG Corporates, told BW Retail World.
“We are aiming for an IPO in a couple of years. We are only interested in doing that. We are getting ready. We are taking help from Deloitte and PwC,” Shankar noted during an interaction. Began in South India, particularly in Karnataka, Andhra Pradesh, and Telangana, the brand is now aiming to expand across the rest of the country.
“Right now, we are at around 2.5 lakh retail outlets. The target is to reach around five lakh retail outlets in the coming year, she added. Shankar emphasised that the company’s compound annual growth rate (CAGR) has been about 15 to 20 per cent over the last few years. SG Corporates is at a total of approximately Rs 900 crore. Out of this, Rs 570 crore comes from House of Bindu (FMCG arm) and Rs 330 crore comes from Praveen Capital, as of March 2025.
Expansion And Growth Plans
The executive director noted that the brand enjoys a strong presence across southern states, with 80 per cent of sales coming from South India. “The remaining 20 per cent of our sales is now coming from other regions, where we are steadily expanding our footprint, especially in Maharashtra, Gujarat, and parts of north and east,” she explained.
“We are tracking the Odisha, West Bengal markets. It is very near to Vizag, and logistics plays a very important role in our industry, like dispatching. It would really help us to grow in that market,” Shankar emphasised.
The company has also allocated Rs 125 crore of investment for the Visakhapatnam plant, aimed at strengthening the market presence. Investments vary depending on the project expectations and ongoing growth strategies for Bindu, she explained.
Distribution And Category Growth
“Modern trade and ecommerce is below 8 to 10 per cent and the rest of our distribution is around general trade. We currently have about 65 to 70 per cent outlets which are active,” the executive director noted. Currently, beverages have a contribution of around 80 per cent contribution vis-a-vis snacks which contributes to the remaining sales. “Going ahead, we shall try and balance this out,” she added.
Shankar stated that ethnic flavours are seeing more traction due to its originality in flavour and expanding acceptance of regional flavour in the population today. Bindu Jeera, Sip-on mango drink, Bindu water and Lemon drinks are some of the highest selling products for the brand. Gen Z is eager to try new tastes and especially ones which connect to our roots, she explained. Right now, Bindu Jeera is the hero product but the company is also seeing a lot of traction for our uniquely flavoured fruit juices such as litchi, kokum.
“There is a huge opportunity for the juices as well. Especially, we are looking for the launch of some nectars and like health-based drinks in the very near future. We have lemon in the pipeline. We will launch soon for the festival season and then we have a couple of other new products. It is a herbal drink, which is still in research and development phase,” she added.
With GST changes, we are also planning to spruce up our other non-aerated drinks and categories, she noted. However, as the consumption pattern is highest in the festive season, the company will make price amendments post-season, the executive director pointed out.
