The portfolio includes Angostura five-year-old Rum, Angostura Aromatic Bitters and Angostura Orange Bitters
Monika Alcobev, an importer, distributor and marketer of premium alcoholic beverage brands, has entered into a strategic partnership with Angostura, the producer behind bitters and Caribbean rum portfolios. Under the partnership, Monika Alcobev will spearhead the import, distribution and marketing of Angostura’s portfolio across key Indian markets.
The portfolio includes Angostura five-year-old Rum, Angostura Aromatic Bitters and Angostura Orange Bitters. The products will initially be available in Maharashtra and Delhi, followed by a phased expansion into other states.
“Angostura carries a rare combination of heritage, credibility and enduring relevance within the international spirits community. The partnership aligns closely with Monika Alcobev’s long-term approach towards building premium categories with patience, consistency, and meaningful market presence,” stated Kunal Patel, Managing Director, Monika Alcobev.
For Monika Alcobev, the partnership represents a larger strategic push towards expanding premium and globally respected spirits labels within India’s evolving alcobev market. The company believes Angostura’s legacy, versatility and strong bartender affinity position it strongly for long-term growth in the country.
“This partnership represents more than expanding our global distribution. It is about positioning Angostura as a premium lifestyle brand in India. We see significant opportunities to work closely with bartenders, mixologists, retailers and hospitality partners to showcase the versatility and quality that have made Angostura respected around the world,” stated Ian Forbes, Chief Executive Officer, Angostura.
Angostura has remained a familiar presence within India’s bar ecosystem quietly occupying its place behind counters, in classic cocktails and in the repertoire of serious bartenders. Despite this presence, its availability in the market had remained largely limited through unofficial channels. That dynamic now changes with Monika Alcobev bringing the brand into India through an official route, reflecting the evolving maturity of how global spirits brands are introduced and built in the country, the official statement noted.
