Premium tequila to lead new luxury alcobev venture blending heritage, craftsmanship, and cultural relevance for India and global markets
Radico Khaitan, one of India’s largest and most respected alcobev companies, has joined forces with global icon Shah Rukh Khan, Aryan Khan’s D’YAVOL Luxury Collective, and entrepreneur Nikhil Kamath to launch D’YAVOL Spirits. The venture promises world-class liquid craftsmanship, disruptive design, and deep cultural resonance, with a premium tequila marking its debut product.
The collaboration seeks to create globally competitive, bottled-in-origin spirits rooted in rich regional heritage. Backed by Radico Khaitan’s decades of blending and distribution expertise, D’YAVOL Spirits merges legacy with fresh entrepreneurial energy.
Radico Khaitan Managing Director Abhishek Khaitan said, “With D’YAVOL Spirits, we combine our expertise with Shah Rukh’s charisma, Aryan’s creative instinct, and Nikhil’s visionary approach. This is a long-term investment in building a global luxury brand from India.”
Shah Rukh Khan added, “Every great idea needs the right energy. Together, we’re building something bold, relevant, and future-facing.”
Aryan Khan, Co-Founder, emphasised cultural impact: “Our ambition is to shape a brand that lives in culture, not just on a shelf.”
For Nikhil Kamath, the project redefines premium. “Tomorrow’s best brands will be built on history, culture, and craftsmanship. D’YAVOL can compete anywhere in the world.”
As India’s alcobev market continues to premiumise, D’YAVOL Spirits aims to appeal to a discerning generation that values authenticity, globally sourced quality, and design-led experiences.
