This unique partnership between Wrangler and Social promises to be a powerful blend of music, fashion, and culture, capturing the adventurous and creative spirit of both brands while connecting deeply with Indian audiences across the country
Wrangler, the global denim brand, has disclosed its partnership with Social, India’s urban hangout destination, to host a series of co-branded musical events across six major cities in India. This series, set to run from October to December 2024, promises a blend of music, fashion, and brand experiences, uniting Wrangler’s rugged identity with Social’s urban creativity.
In line with Wrangler’s commitment to adventurous and bold lifestyles, the partnership is designed to elevate brand visibility and engage consumers through shared values of authenticity and youthful energy. The events will feature performances by top local rap and hip-hop artists, showcasing raw energy and street culture. With exclusive co-branded merchandise, live music, and unique brand activations, the partnership will create a dynamic experience for attendees.
Nitin Chhabra, CEO of ace turtle, the exclusive licensee of Wrangler in India, expressed enthusiasm about the collaboration: “At Wrangler, we always strive to connect with our consumers in new, authentic ways. Partnering with Social was a natural fit, as both brands resonate strongly with India’s youth. This collaboration blends fashion, music, and culture in a way that reflects the energy of our audience and reinforces Wrangler’s iconic status.”
Divya Aggarwal, Chief Growth Officer at Impresario Entertainment & Hospitality, which owns Social, added, “At SOCIAL, we craft immersive experiences through brand partnerships that bring our communities closer together. Our collaboration with Wrangler fuses music, fashion, and culture in a way that truly resonates with our audience. Together, we’re bringing to life the adventurous spirit and urban creativity both brands stand for.”
Collective Artists Network, a leading name in talent and pop culture, is spearheading event organisation across Social’s outlets nationwide. Sudeep Subash, Co-founder & Chief Revenue Officer of Collective Artists Network, highlighted the event’s goals: “We’re excited to partner with Wrangler and Social to curate a series of vibrant events that seamlessly blend fashion, music, and cultural expression. Together, we aim to craft moments that inspire and connect communities through shared passion and creativity.”
Each event will feature co-branded stages, immersive LED displays, and interactive activities inspired by Wrangler’s adventurous ethos. From game tables and branded menu items to exclusive photo booths, attendees will enjoy a unique experience connecting them with both brands. Additionally, participants have the chance to win gift vouchers and interact with adventure-themed storyboards, further immersing them in Wrangler’s bold lifestyle.
The tour commenced at Chandigarh SOCIAL on October 18, followed by Delhi’s Saket SOCIAL on 27 October. Future events are scheduled for antiSOCIAL in Mumbai on 16 November, FC Road SOCIAL in Pune on 29 November, Koramangala SOCIAL in Bengaluru on 1 December, and will conclude at Mindspace SOCIAL in Hyderabad on 14 December.
This unique partnership between Wrangler and Social promises to be a powerful blend of music, fashion, and culture, capturing the adventurous and creative spirit of both brands while connecting deeply with Indian audiences across the country.
