Gurugram led fresh food consumption with 5,90,149 orders in 2025, data from Handpickd reveals
In a year defined by hyper-convenience, India’s fresh food consumption in 2025 reflected a clear shift in behaviour. The 2025 order data from Handpickd, a zero-stock fresh commerce startup, revealed that coriander topped the charts across all formats, single bunches, root-on, and bundles.
The dhania–mirchi (coriander-chilli) special combo alone crossed 24,000 orders, signalling that consumers are no longer treating fresh produce apps as digital warehouses, but as an extension of their own fridge. Tomatoes across hybrid, desi and mixed-size formats were among the most repeatedly reordered items, followed by ginger, capsicum, bottleguard, cauliflower and Nashik onion.
Despite the exotic boom, the fruit basket remained grounded. While Banana Robusta (22,249 orders) took the top spot, coconut water (over 13,000 orders) also showed healthy uptick. Gurugram led fresh food consumption with 5,90,149 orders in 2025, recording nearly four to fice-fold higher volume than other cities on the platform.
“The data paints a picture of a disciplined, discerning, and demanding consumer. The 2025 shopper didn’t want a fridge full of rotting vegetables; they wanted a fresh bunch of coriander delivered to their doorstep,” the brand said.
Findings pointed towards demystification of gourmet ingredients. The broader market saw a surge in global home cooking driven by Instagram food culture. Orders for exotic produce skyrocketed 20-fold, leaping from a modest 689 in 2024 to 14,659 in 2025. Avocados, colored capsicums, and broccoli did not replace Indian staples, they joined them. Handpickd saw the share of Ozonised produce rise from 4 per cent to 38 per cent.
