Apart from Delhi in North India, Jubilant FoodWorks have three more Popeyes stores planned for Noida, Faridabad and Gurgaon in the pipeline
Jubilant FoodWorks (JFL) unveils fried chicken brand, ‘Popeyes’, known for its Louisiana Chicken, to the national capital region with the opening at Omaxe Chowk mall in Chandni Chowk, expanding its portfolio alongside Domino’s, Dunkin’, and Hong’s Kitchen.
Sameer Khetarpal, CEO and MD, Jubilant FoodWorks sheds light on the company’s strategy for Popeyes and the potential of the Indian market stating, “This is the 33 store, 11th city and we want to get to be the fastest to reach Rs 2,000 crores with Popeyes in the next four years.”
Following its global success and popularity in South India, Popeyes is set to captivate the capital with its crispy and spiced fried chicken along with a variety of delectable items. The menu features signature items like the Chicken Sandwich, Hot & Messy Range, Cajun-flavored Chicken Tenders, Popcorn Chicken, Rice Bowls, Wraps and diverse vegetarian options.
Khetarpal emphasised the strong non-vegetarian preference in India, especially for chicken, presenting a significant market opportunity. He revealed, “Popeyes Delhi store is just the beginning in North India, we have three more Popeyes stores planned for Noida, Faridabad and Gurgaon in the next week.”
He further said, “We are projecting over 100 per cent growth, considering the current 33 stores expanding to 60 to 70 stores this year.”
Acknowledging Jubilant FoodWorks as a tech-savvy company, Khetarpal highlights the digital-native nature of Popeyes asserting, “We are a very tech and ops company. We launched the Popeyes app before the first store was launched. We integrate our back-end processes, supply chain, commissaries, logistics and other technologies.”
He addressed the global success of the Popeyes Chicken Sandwich, which gained immense popularity internationally. He highlighted the brand’s celebrity-driven communication strategy, featuring endorsements from stars like Beyonce to create excitement and anticipation in the Indian market.
Khetarpal shared insights into providing a seamless and enjoyable experience for customers both online and offline. Popeyes ensures a strong presence across various channels including the app, aggregators, and in-store kiosks catering to diverse consumer preferences.
He affirmed the brand’s commitment to customer-centricity and innovation stating, “We are very consumer-centric and make sure that all elements of the consumer journey, including delivery are implemented.”
