Premiumisation Drives Growth For Chains Like KFC & Domino’s
With competition intensifying and consumers’ increased frequency of eating out, the premiumization of food items is driving the growth of food chains. An ICICI Securities research report says “We believe different brands are now catering to varied price points and target audience.” Brands are tapping premiumization, Chizza by KFC (a pizza prototype); Oven Baked Pasta […]
