Snapdeal, an ecommerce platform, further strengthened its value lifestyle portfolio to cater to the increasing demand for branded merchandise at affordable prices. The company has on-boarded a diverse array of lifestyle brands offering quality merchandise targeted at value-savvy consumers.
Snapdeal’s new fashion lineup features an impressive roster of brands, including Jockey, Rosaline by Zivame, Varanga, House of Ramraj Cotton, John Players, Clovia, Red Tape, Janasya, Aurelia, Nauti Natti and the newly introduced Ketch and more.
In the footwear category, Snapdeal now offers stylish options from brands like Carlton London, SPARX, Campus and Action, with prices starting at just Rs 599. With a focus on comfort, style and affordability, these brands redefine footwear fashion for Snapdeal’s ever-expanding consumer base.
Additionally, Snapdeal’s accessory lineup boasts a diverse range from renowned brands like Baggit, Daniel Klein and others, adding the perfect finishing touch to any outfit.
Himanshu Chakrawarti, CEO of Snapdeal, commented, “Our vision is to establish Snapdeal as the go-to destination for a value-centric lifestyle. As Snapdeal enters a phase of substantial growth, this reflects our progressive stance in evolving into a holistic fashion destination for consumers who prioritize quality living at affordable prices. We plan to consistently add new brands to the portfolio and provide a lifestyle that is both stylish and values-driven.”
According to Snapdeal, 86 per cent of its orders originate from outside metro cities, with over 72 per cent of buyers hailing from smaller cities and towns
