A report on Wednesday revealed that young consumers are taking deliberate action to protect their privacy, as 42 per cent of them, aged between 18 to 24 years, exercise their Data Subject Access Rights, compared with just 6 per cent of consumers who are 75 years and older.
The ‘Cisco 2023 Consumer Privacy Survey’ says that the majority of people have lost trust in organisations because of their artificial intelligence (AI) usage. It underlined that 50 per cent of respondents look to the government to set rules and enforce privacy protections.
The survey also provided early insights into Generative AI (Gen AI), revealing that only 12 per cent of respondents were identified as regular users.
The report underlined from shopping to streaming services and to healthcare, 48 of the respondents agreed that AI can be useful in improving their lives. A majority of respondents (54 per cent) said they are willing to share their anonymised personal data to improve AI products and decision-making.
Highlighting the consumers’ confidence in organisations, the study stressed 62 per cent of the people surveyed expressed concern about how the firms are using their personal data for AI today, with 60 per cent saying that they have already lost trust in companies because of their AI use.
Furthermore, the survey stressed generative AI is still relatively new to most people as over 52 per cent of the respondents said they were not aware of it.
The Cisco report said of those who use Gen AI regularly (12 per cent), only half indicated that they were refraining from entering personal or confidential information into Gen AI applications.
Subsequently, the remaining others were found entering personal or confidential information, which was despite the 88 respondents indicating that they would be “Somewhat” or “Very” concerned if their data entered in Gen AI were to be shared.
Shedding more light on the young consumer’s role in data privacy the study said this year, 33 per cent of participants qualified as “Privacy Actives” – the ones who care about privacy, are willing to act to protect it and have acted, for example by switching companies or providers because of their data policies or data sharing practices.
Addressing the Centre’s role in enforcing privacy protection 50 per cent of respondents said national or local government should have the primary role in protecting data, whereas 21per cent said private companies should be primarily responsible for protecting data.
