Janmashtami launch makes Vrindavan plots discoverable on Zepto app, blending speed, convenience, and wealth creation
The House of Abhinandan Lodha (HoABL), India’s largest branded land developer, has partnered with Zepto, the country’s fastest-growing quick commerce platform, to make curated land investment opportunities accessible through the Zepto app. Timed with Janmashtami, the collaboration introduces premium land plots in Vrindavan, marking a first-of-its-kind convergence of real estate and rapid commerce in India.
The partnership reflects both brands’ shared ethos—Zepto’s promise of speed and convenience, and HoABL’s mission to democratise land ownership with transparency, security, and technology. Customers can now discover HoABL’s Vrindavan offerings on the Zepto app by simply typing “land” in the search bar, where they are connected within 10 minutes to a HoABL expert for a video consultation.
Saurabh Jain, CMO at HoABL, said, “We are on a mission to democratise land ownership for Indians with our seamless, digital-first model. This collaboration with Zepto widens our reach, making wealth creation through land investment faster and more accessible. Beginning this Janmashtami, our customers can invest in land with the click of a button, including our latest launch Vrindavan Global.”
Chandan Mendiratta, Chief Brand & Culture Officer at Zepto, added, “This partnership makes access to land simple and digital. Bringing HoABL onto Zepto’s platform ensures millions of consumers can explore and begin their land-buying journey where they already shop daily.”
HoABL, founded in 2020 by Abhinandan Lodha, has sold 11 million sq. ft. of land in five years and currently has 30 million sq. ft. under active development across locations like Alibaug, Goa, Ayodhya, Varanasi and now Vrindavan. Zepto, founded in 2021, delivers 45,000+ products across 70+ cities in just 10 minutes, redefining convenience for Indian consumers.
This pioneering tie-up signals how real estate is evolving into digital-first, on-demand formats, blending aspirational investments with platforms built for instant consumer engagement.
