LocalCircles survey highlights strong public support for the government’s move, citing rider safety and road-risk concerns
Most consumers have endorsed the government’s decision to discourage the promotion of 10-minute deliveries, with concerns over rider safety and traffic risks outweighing the appeal of ultra-fast convenience, a LocalCircles survey has found.
About 74 per cent of quick-commerce users surveyed said they support the move to rein in advertised 10-minute delivery promises, arguing that such timelines place excessive pressure on delivery partners and could compromise road safety. Only 17 per cent of respondents opposed the decision.
The findings come amid heightened scrutiny of the quick-commerce sector, following recent discussions between the Union Labour Ministry and major platforms on gig-worker safety and working conditions.
LocalCircles said it surveyed more than 90,000 users across 180 districts. Of the respondents, 61 per cent were men and 39 per cent were women. Many consumers said that while speed is convenient, deliveries should not come at the cost of rider welfare or compliance with traffic rules.
The survey found that a sizable section of users is not interested in ultra-fast delivery. Around 38 per cent of respondents said they do not want any product delivered within 10 minutes, indicating a willingness to accept longer delivery windows if it reduces stress on delivery workers.
Among those who do prefer fast delivery, medicines emerged as the most critical category. All such respondents said medicine delivery mattered most for 10-minute timelines, followed by daily essentials, while non-essential items ranked far lower.
Union Labour Minister Mansukh Mandaviya on Tuesday urged leading quick-commerce platforms to stop promoting fixed 10-minute delivery timelines, citing concerns that such promises increase pressure on delivery partners, pose risks to road safety and worsen working conditions for gig workers.
Following discussions and pressure from delivery worker unions, Blinkit has already removed references to 10-minute delivery from its branding. Other platforms, including Zepto and Swiggy Instamart, are expected to take similar steps.
The survey suggests most consumers are open to slightly longer delivery times, particularly for non-urgent purchases, if it improves safety for delivery workers.
