ColdStar logistics has forecasted record festive demand surge as policy-led consumer optimism lifts quick commerce sector
India’s festive season is expected to bring a sharp surge in quick commerce orders, projecting a 120–140 per cent year-on-year rise in online demand as per ColdStar Logistics report.The company attributed the increase to stronger consumer sentiment following recent income tax cuts, GST rationalisation, and repo rate reductions.
Rising disposable incomes and improved liquidity have boosted household spending, driving momentum across categories such as packaged foods, frozen snacks, dairy products, and beverages. These are among the fastest-moving segments on quick commerce platforms, which rely heavily on cold chain networks for quality assurance and timely delivery as per the report.
“Thanks to a three-pronged boost from income tax cuts, GST rationalisation, and repo rate reductions, we’re seeing a stronger festive sales momentum this year and expecting a 120%-140% surge in online orders on quick commerce platforms. This has directly impacted the supply chain discipline followed by cold chains, the backbone of quick commerce”, said Sameer Varma, Executive Director, ColdStar Logistics.
The company said the increase in demand has directly impacted the supply chain discipline followed by cold chains the operational backbone of the quick commerce sector. Efficient temperature-controlled logistics, it added, remain critical as brands look to handle festive peaks without compromising product integrity.
ColdStar, which manages a network covering more than 7,000 pin codes across 200 cities, said its technology-led supply chain offers real-time visibility and data insights to help brands plan for seasonal fluctuations. It delivers over 1.2 million units a month from 23 distribution centres nationwide.
