Brand expands its transit media footprint with the “Har Shehar Dikhega India Ka Naya Andaaz” campaign, targeting millions of daily railway commuters
Home appliances brand Thermocool has expanded its transit media presence with the launch of a large-scale digital advertising campaign across prominent railway hubs, including Prayagraj, Anand Vihar and Moradabad. The campaign, titled “Har Shehar Dikhega India Ka Naya Andaaz,” aims to strengthen the company’s visibility among millions of daily railway passengers and commuters.
The initiative features high-impact digital screens and outdoor media placements across railway stations and transit corridors, enabling the Ghaziabad-based company to engage with a diverse audience travelling across regions. Through the campaign, Thermocool seeks to reinforce its positioning as a modern and trusted provider of cooling and home appliance solutions.
According to the company, railway stations have become increasingly important touchpoints for brands seeking mass-market visibility, thanks to growing commuter traffic and expanding digital infrastructure at transit locations.
Commenting on the campaign, Tanuj Gupta, Director of Sales & Marketing at Thermocool Home Appliances, said the initiative reflects the brand’s growing connection with consumers across the country.
“With ‘Har Shehar Dikhega India Ka Naya Andaaz,’ we wanted to showcase Thermocool’s growing connection with consumers across India. Railway stations are among the country’s most dynamic public spaces, bringing together audiences from different cities and backgrounds every day. Through this campaign, we aim to create strong visibility, wider engagement, and reinforce Thermocool’s identity as a brand that is evolving with the aspirations of modern India,” he said.
Focus On High-Footfall Transit Spaces
The campaign has been designed to leverage the extended dwell time of passengers at railway stations, helping the brand achieve repeated exposure and stronger recall. Through a mix of visual storytelling and strategic placement, Thermocool is targeting families, urban commuters and long-distance travellers.
Tushar Gupta, Director of Operations at Thermocool Home Appliances, said the company sees railway stations as a powerful platform for connecting with consumers across diverse markets.
“Our focus with this campaign has been to strengthen Thermocool’s visibility across high-footfall transit places that offer continuous consumer engagement. Railway stations provide an excellent platform to connect with a diverse audience across regions, helping us enhance brand recall and deepen market presence,” he said.
Building On Earlier Transit Media Activations
The latest campaign forms part of Thermocool’s broader strategy to expand consumer outreach through innovative outdoor and digital-first advertising formats. Under the leadership of Rajeev Kumar Gupta, the company has increasingly focused on high-visibility campaigns aimed at strengthening market presence and consumer engagement.
The railway station initiative also builds on previous transit media activations undertaken by the brand earlier this year, when it rolled out large-format digital advertising campaigns across railway stations and transport platforms.
Founded in 1992 by Rajeev Kumar Gupta and Sanjeev Kumar Gupta, Thermocool has grown from a small home appliances manufacturer into a recognised player in India’s consumer durables sector. Headquartered in Ghaziabad, Uttar Pradesh, the company manufactures a range of home comfort appliances and employs more than 300 professionals across its operations.
