The company states that Reebok delivered 30 per cent growth during the quarter, driven by strong retail performance
Led by strong retail performance, the sales of athletic shoes, apparel and gear brand Reebok has more than doubled since the acquisition by an Aditya Birla Group firm. The brand posted 30 per cent year-on-year growth in the March quarter.
“Reebok delivered 30 per cent growth during the quarter, driven by strong retail performance. Since the acquisition, the brand’s full-year sales have more than doubled,” Dharmendra Lodha, Chief Financial Officer (CFO), Aditya Birla Lifestyle Brands (ABLBL), said during the company’s earnings call.
The brand’s network has expanded to 210 stores and continues to post strong momentum from both same-store sales growth (SSSG) and network expansion, the management highlighted. The company is planning to add 40-50 stores annually over the next few years to tap rising demand.
“Reebok is on a good wicket in terms of momentum, but we have only begun. We still have a lot of catching up to do in terms of overall network. We have about 210-odd stores in the network for Reebok. The runway, as you can imagine, is much, much larger than that. That will continue. Reebok’s growth is a combination of both like-to-like sales as well as network expansions,” Vishak Kumar, Deputy Managing Director and Chief Executive Officer (CEO), ABLBL, added during earnings call.
ABLBL revenue grew 12 per cent YoY to Rs 2,174 crore, led by strong performance across brands and channels. Lifestyle Brands grew 11 per cent YoY, while Emerging Business segments were up 18 per cent versus last year. Overall, the business delivered 6 per cent retail like-to-like growth for this quarter.
Other channels also sustained strong momentum, continued from last quarter, with both ecommerce and departmental stores delivering double-digit growth.
Consolidated Ebitda was up 14 per cent, reflecting continued strength in our operating performance. In absolute terms, Ebitda stood at Rs 375 crore, compared to Rs 330 crore in the same quarter last year. Normalised net profit was at Rs 60 crore in Q4FY26, growing 58 per cent versus last year.
