The limited-time availability will give shoppers access to One8’s complete collection of footwear, apparel, accessories and training products on Myntra and one8 website
Virat Kohli’s lifestyle brand one8 will make its complete 180-product range available on Myntra and one8.com for 18 hours from 12 pm on 18 August, marking 18 years since the cricketer made his international debut for India.
The limited-period availability will bring one8’s entire assortment of sneakers, apparel, accessories, performance footwear, training gear and lifestyle products to consumers through the two platforms.
The number 18 has remained closely associated with Kohli’s cricket career. The former India captain has worn the No. 18 jersey throughout his international career, while his Indian Premier League franchise Royal Challengers Bengaluru won its maiden IPL title in the 18th edition of the tournament.
The 18-hour window will give consumers access to one8’s complete portfolio, while also creating a limited-period shopping opportunity around Kohli’s international cricket milestone. The initiative is also aimed at expanding the brand’s reach within India’s growing sportswear and sneaker categories.
“Bringing one8 to Myntra to mark 18 years of Virat Kohli’s cricket journey is a fitting celebration of our partnership…With Myntra’s scale and personalised discovery capabilities, we look forward to taking this collection to a wider audience across the country and further strengthening our sneaker and sportswear portfolio,” said Ritesh Mishra, SVP and Head of Category and Revenue, Myntra.
Myntra said the partnership brings a differentiated brand to its expanding sneaker and sportswear portfolio, with one8’s full assortment being made accessible to its online customer base.
Collection Spans Categories
The 180-product collection includes offerings for men and women across performance, training and everyday activewear. The footwear range features Cover Drive 18, positioned as the brand’s primary performance line, and Boom Rush, a multi-purpose trainer designed for running and gym workouts.
The Seam XVIII range and the wider Seam collection combine cricket-inspired elements with everyday styling across sneakers and apparel. The clothing assortment includes T-shirts, polos, jackets, shorts and other casualwear.
The collection also features unisex lifestyle caps from the Flo range, including Prime Flo, Zen Flo and Ease Flo.
