Shopping On Credit Nearly Doubles This Diwali For Ecommerce Consumers: Report
Categories such as footwear and fashion have seen the highest preference for credit-based prepaid payments
Categories such as footwear and fashion have seen the highest preference for credit-based prepaid payments
The report reveals the steady rise of tier 2 and 3 cities, which now account for over 60 per cent of all sales
Magicpin will maintain this Rs 5 platform fee for food deliveries throughout the remainder of 2024
This festive season has seen a notable trend towards premium pricing on quick commerce platforms, where chocolate products commanded higher average selling prices
The company states that brands under ‘Brand of the Day’ witness around six times (6X) growth in demand over business as usual (Bau)
The projected growth is expected with a robust compound annual growth rate (CAGR) of 21 per cent, as per the report
The report states that the season is expected to see a continued shift towards premiumisation in consumer preferences as brands are introducing innovative promotional offers
Unicommerce report states that the gross merchandise value (GMV) also increased by 24 per cent during the same period as compared to the last year
Small and medium businesses (SMBs) across India sold over 1,500 units every minute during the first two days of the event, as per the company
Quick commerce has expanded at an impressive 73 per cent annual growth rate during the Financial Year 2024 (FY24)