70% of Marketers Struggle to Retain Customers Post-festive Season, Reveals WebEngage’s State of Festive Marketing Report 2024
Findings based on insights from over 250 industry experts and shoppers deeply involved in festive marketing and beyond
Findings based on insights from over 250 industry experts and shoppers deeply involved in festive marketing and beyond
The survey suggests that consumers are spending more on other lifestyle products and this seems to be the biggest reason for the lower demand for clothing
The data suggests that the inventory levels across various categories have notably increased from June to August 2024
Influencer-driven purchases and mobile-first shopping trends fuel demand as tier 2 cities show impressive growth As the festive season approaches, ecommerce in India is set for nearly 20 per cent growth, according to a new report by logistics company Delhivery. The report draws on data including over 125 million shipments from last year’s festive season. […]
As part of the initiative, the authority has also urged state and local authorities to conduct frequent enforcement and surveillance drives
Around 40 per cent of shoppers are driven by the fear of missing out (Fomo) on popular products
To provide better operational facilities for customers in the deepest corners of the country, Meesho continues to work with third-party logistics (3PL) providers including Delhivery, Ecom Express, Shadowfax, and Xpressbees
Footwear retailer Liberty Shoes has reported a dip of 62.9 per cent in net profit at Rs 1.85 crore in the unaudited results of the third quarter ended 31 December the current fiscal 2022-23 as compared to the net profit of Rs 4.99 crore in the same period of the previous fiscal 2021-22, according to […]
Indian textiles firm Trident reported a nearly 25 per cent drop in its third-quarter profit, hurt by a rise in expenses, even as consumers bought more home linen during the festive season. Trident, which counts cotton as its principal raw material, reported a 16 per cent increase in overall expenses for the quarter that ended 31 December with raw […]
V-Mart Retail on Monday reported a 41.36 per cent increase in net profit to Rs 28.23 crore for the third quarter that ended December 2023, helped by the festive season. It had reported a net profit of Rs 19.97 crore in the October-December period a year ago, according to a regulatory filing. Its revenue from […]