D2C Brands See 64% Surge In Festive Orders, Outperform Marketplaces: Report
Average Order Value (AOV) for direct-to-consumer (D2C) brands also reports an 11 per cent jump year on year, from Rs 1,368 to Rs 1,869
Average Order Value (AOV) for direct-to-consumer (D2C) brands also reports an 11 per cent jump year on year, from Rs 1,368 to Rs 1,869
The survey, which covered 70 major trading hubs across various states, found that traders nationwide have made extensive preparations to meet consumer demand and preferences
As per the company, kitchenware is the most gifted category where the most gifted items are mixer grinders, juicers and thermal drinkware
Mobile, electronics and consumer durables, home and general merchandise accounted for 75 per cent of the sales during this period
As per Meesho, the platform achieved 145 crore customer visits, with around 45 per cent of shoppers hailing from tier-4 cities
The report states that the season is expected to see a continued shift towards premiumisation in consumer preferences as brands are introducing innovative promotional offers
Unicommerce report states that the gross merchandise value (GMV) also increased by 24 per cent during the same period as compared to the last year
Swiggy Instamart’s data reveals a consistent rise in demand for late-night orders, particularly during festive preparations
According to the company, as consumer excitement builds, early trends show that categories like mobiles, appliances, fashion, beauty, and home products are in high demand
The report reveals that 58 per cent of respondents prefer a hybrid approach, saying they would buy both online and offline