With a focus on innovation, affordability, and Indian skin tones, Mila Beauté is revolutionising the cosmetics industry with a consumer-first approach Mila Beauté isn’t just another beauty brand—it’s redefining Indian cosmetics with affordability, inclusivity, and research-driven innovation. With its upcoming expansion, the brand is well on its way to making high-quality beauty products accessible […]
Roundtable highlights need for reforms to boost innovation and market growth The Dialogue, a leading public policy think tank, recently convened a high-level roundtable on “Industry Outlook on Policy Frameworks for the Cosmetics Sector” to discuss regulatory challenges and reforms needed in India’s cosmetics industry. The event brought together key stakeholders, including representatives from […]
Designed to elevate the art of gifting, the Nisara Oud Gift Set is perfect for those who appreciate fine perfumery Nisara Perfumes, a brand synonymous with elegance and fine craftsmanship, has introduced its exclusive ‘Oud Gift Set’—a refined collection of four opulent Oud-based fragrances: Rose Oud, Musk Oud, Leather Oud, and Glorious Oud. Designed […]
Edyta Kurek, Senior vice president and head of India and Indonesia at Oriflame, talks about how the global beauty brand is blending science, sustainability, and empowerment in India Edyta Kurek’s journey with Oriflame is more than just a career—it’s a mission. As Senior Vice President and Head of India and Indonesia at Oriflame, she […]
From handcrafted essential oils to a full-fledged sustainable beauty brand, Natasha Tuli shares Soulflower’s inspiring journey and the pivot to digital success When it comes to the world of beauty and wellness, few brands can claim a journey as transformative and enduring as Soulflower. Natasha Tuli, the founder and creative force behind the brand, […]
‘True Beauty. Unstoppable You’ encourages women to embrace confidence, self-love, and individuality, challenging conventional beauty norms Shryoan Cosmetics, a leading name in the beauty industry, has unveiled its Women’s Day campaign, ‘True Beauty. Unstoppable You’, aimed at empowering women to embrace their uniqueness and redefine beauty on their own terms. The campaign seeks to […]
Beauty brand aims to enhance customer convenience with instant access to products Beauty brand Glam21 has disclosed about its expansion on Flipkart Minutes, furthering its commitment to offering a seamless and rapid shopping experience. This strategic move aligns with the brand’s mission to provide consumers with quick and easy access to high-quality beauty products, […]
Honasa’s colour cosmetics brand showcases bold, high-performance products in playful new campaign Staze Beauty, the colour cosmetics brand from Honasa Consumer, has unveiled its latest campaign, ‘Can’t Staze Calm’, celebrating its bold and unapologetic spirit. Conceptualised by Double Barrel Communications, the campaign features three quirky brand films that break away from traditional beauty advertising, […]
A romantic fusion of music and makeup to celebrate love in every shade Mars Cosmetics is redefining Valentine’s Week with the launch of its “Love Track” Velvet Lip Tint, a unique blend of music and makeup that celebrates love in every shade. Available in six exclusive colors, this hydrating lip tint is inspired by […]
AI, clean beauty, and sustainability set to redefine India’s beauty market in 2025, say insiders India’s beauty industry is undergoing a transformative shift, propelled by technology, sustainability, and evolving consumer preferences. The Skincare Industry size in India reached USD 2,933.7 million in 2023. Over the forecast period, skincare demand in India is anticipated to rise […]
