From handcrafted essential oils to a full-fledged sustainable beauty brand, Natasha Tuli shares Soulflower’s inspiring journey and the pivot to digital success When it comes to the world of beauty and wellness, few brands can claim a journey as transformative and enduring as Soulflower. Natasha Tuli, the founder and creative force behind the brand, […]
‘True Beauty. Unstoppable You’ encourages women to embrace confidence, self-love, and individuality, challenging conventional beauty norms Shryoan Cosmetics, a leading name in the beauty industry, has unveiled its Women’s Day campaign, ‘True Beauty. Unstoppable You’, aimed at empowering women to embrace their uniqueness and redefine beauty on their own terms. The campaign seeks to […]
Beauty brand aims to enhance customer convenience with instant access to products Beauty brand Glam21 has disclosed about its expansion on Flipkart Minutes, furthering its commitment to offering a seamless and rapid shopping experience. This strategic move aligns with the brand’s mission to provide consumers with quick and easy access to high-quality beauty products, […]
Honasa’s colour cosmetics brand showcases bold, high-performance products in playful new campaign Staze Beauty, the colour cosmetics brand from Honasa Consumer, has unveiled its latest campaign, ‘Can’t Staze Calm’, celebrating its bold and unapologetic spirit. Conceptualised by Double Barrel Communications, the campaign features three quirky brand films that break away from traditional beauty advertising, […]
A romantic fusion of music and makeup to celebrate love in every shade Mars Cosmetics is redefining Valentine’s Week with the launch of its “Love Track” Velvet Lip Tint, a unique blend of music and makeup that celebrates love in every shade. Available in six exclusive colors, this hydrating lip tint is inspired by […]
AI, clean beauty, and sustainability set to redefine India’s beauty market in 2025, say insiders India’s beauty industry is undergoing a transformative shift, propelled by technology, sustainability, and evolving consumer preferences. The Skincare Industry size in India reached USD 2,933.7 million in 2023. Over the forecast period, skincare demand in India is anticipated to rise […]
Skincare brand strengthens omnichannel presence with immersive consumer experience The Derma Co., one of India’s leading active-ingredient skincare brands under the Honasa Consumer Limited portfolio, has launched its first-ever exclusive brand outlet (EBO) at Airia Mall, Gurugram. This strategic move marks a significant milestone in the brand’s journey to provide dermatologist-designed, science-backed skincare solutions […]
For the first time, menstrual hygiene takes centre stage at the National Games, with Pee Safe providing sustainable hygiene solutions for women athletes Pee Safe, India’s leading hygiene brand, has partnered with the 38th edition of the National Games 2025 as the official “Health & Wellbeing Partner.” This collaboration highlights the importance of women’s […]
The brand achieves a major ethical milestone with its Cruelty-Free PETA certification, reinforcing its commitment to compassionate and high-quality beauty solutions Insight Cosmetics, a Made in India brand, has officially earned the prestigious Cruelty-Free PETA certification, marking a significant milestone in its journey towards creating ethical beauty solutions. This achievement underscores the brand’s unwavering […]
Edyta Kurek, Senior Vice President, Oriflame India and Indonesia, discusses the brand’s innovative retail strategies, focus on sustainability, and commitment to empowering local entrepreneurs in India’s competitive beauty market How has Oriflame India adapted its retail strategy to cater to the rapidly evolving preferences of Indian consumers, especially in the skincare segment? Oriflame India […]
