Products will be available on the platform in cities including Bangalore, Delhi NCR, Mumbai, Hyderabad, Chennai, Pune
In order to meet the dynamic demands of consumers, Asus India, the Taiwanese tech giant, has partnered with Instamart, a quick commerce platform, to make its popular consumer notebook and gaming laptops available for quick delivery.
Products ranging from consumer notebooks to gaming laptops will be available on the platform in cities including Bangalore, Delhi NCR, Mumbai, Hyderabad, Chennai, Pune and Kolkata starting at Rs 33,990, the company said in a statement. Towards the end of 2024, ASUS introduced accessories to quick commerce channels and is now expanding to laptops in order to offer consumers an end-to-end experience on the platform.
“We recognise that in today’s fast-paced world, consumers are keen on fast-paced deliveries as well. By teaming up with Instamart and tapping into its extensive network across India’s towns and cities, we are ensuring that Asus laptops reach users instantly,” highlighted Arnold SU, Vice-President of Consumer and Gaming PC at ASUS India.
With quick commerce continuing to gain traction, capturing over 30 per cent of urban tech shoppers in India, Asus plans to capitalise on this shift to boost its reach, particularly in metro cities where fast delivery is increasingly expected.
“As we approach the festive season—a peak time for gifting and personal upgrades, we are excited to announce the launch of Asus laptops on our platform. These premium devices will now be available for ultra-fast delivery across major metro cities, marking a milestone in our mission to make cutting-edge technology instantly available to consumers,” stated Manender Kaushik, AVP and Category Head, Instamart.
