The company states that MyFitness and PartyPropz derive nearly 30 per cent of their total sales from quick commerce channels
With quick commerce now contributing over 10 per cent of its overall net revenues, BRND Me (formerly Mensa Brands), a tech-led house of brands is expanding its presence across newer instant-delivery formats such as Flipkart Minutes, JioMart Jiffy, Pincode, and FirstClub, strengthening visibility across high-frequency demand pools.
Brands such as MyFitness, PartyPropz, Villain, Botanic Hearth and TrustBasket have seen notable adoption, with MyFitness and PartyPropz deriving nearly 30 per cent of their total sales from quick commerce channels.
Internationally, the company is scaling its quick commerce footprint as well, with MyFitness and its party celebrations assortment now live on Noon Minutes in the Middle East, where the company continues to grow its available stock-keeping units (SKUs). The company was also an early category creator for the party supplies segment in India’s quick commerce ecosystem, where it still holds approximately 80 per cent category share, it said in an official statement.
“Our ability to launch and modify products quickly to meet quick commerce customer needs makes us a strong institutional partner for platforms. In just two years, quick commerce has grown to contribute over 10 per cent of our net revenues, with brands like MyFitness and PartyPropz now deriving nearly 30 per cent of their sales from this channel. As platforms scale into new markets and delivery windows improve, we expect quick commerce to remain an important and steadily growing part of our overall distribution mix,” stated Ananth Narayanan, Founder and Chief Executive Officer (CEO), BRND Me.
The brand added that more than 60 per cent of quick commerce customers reorder within 30 days, smaller or single-use SKUs perform two to three times better than standard direct-to-consumer (D2C) formats, and products stocked closer to customers see four to five times higher trial rates.
