Emami Plans Entering New International Markets, Says Chairman RS Goenka
Companies Consumer FMCG

Emami Plans Entering New International Markets, Says Chairman RS Goenka

The Chairman notes that the company’s international business grew at a five-year compounded annual growth rate (CAGR) of 11 per cent

To speed up international growth, Emami, a fast-moving consumer goods (FMCG) major, is looking to enter new markets and strengthen its presence in existing ones, Chairman R S Goenka stated at the company’s annual general meeting (AGM).

Addressing the shareholders, Goenka said that the company’s international business sustained strong performance, growing at a five-year compounded annual growth rate (CAGR) of 11 per cent. He added that 85 per cent of Emami’s international workforce is made up of local talent.

“As we expand into new regions, our strategy focuses on creating innovations catering to local consumer preferences. We have scaled up local manufacturing for international markets to around 80 per cent, enabling us to meet demand efficiently and respond quickly to market shifts,” Goenka noted.

Sharing his take on the new ventures undertaken by the company, the Chairman emphasised that early strategic investments in high-potential FMCG start-ups, ranging from premium male grooming and professional skincare to pet care, nutrition, and aloe vera-based fruit beverages, have become key drivers of the company’s growth.

The Man Company and Brillare, both now fully owned by Emami, have emerged as breakout brands, contributing more than 5 per cent to Emami’s topline, he added. “Today, about 45 per cent of our revenues come from high-growth areas, modern trade, ecommerce, institutional channels, strategic subsidiaries like The Man Company and Brillare, and international business,” the Chairman added.

In the first quarter of the current financial year, urban spending on nonessential items stayed under pressure, while rural demand showed early signs of recovery. However, an unusually mild and short summer, due to untimely rains and an early monsoon, hit sales in the company’s summer-focused products. He highlighted that the company maintained a stable topline performance despite challenges.

“Revenues remained broadly flat on a year-on-year basis, with a two-year CAGR of 5 per cent. However, profit after tax (Pat) grew 9 per cent,” he said. The international business witnessed modest growth despite economic and geopolitical challenges in key markets like Bangladesh, the Middle East, and Africa.

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