The partnership seeks to address critical challenges facing India’s food sector, including food adulteration, excessive food processing and limited traceability across supply chains
Khetika Foundation, a not-for-profit organisation established by the founders of Khetika, has signed a memorandum of understanding (MoU) with the Indian Institute of Management Ahmedabad (IIMA) for the Clean Food India 2030 initiative to advance the mission of promoting clean food, farmer empowerment and transparency across India’s food ecosystem.
The initiative seeks to address critical challenges facing India’s food sector, including food adulteration, excessive food processing, declining consumer trust and limited traceability across supply chains. Designed as a long-term, evidence-based collaboration, the partnership will focus on strengthening farm-to-plate traceability, enhancing farmer capabilities, supporting sustainable agricultural practices, and developing scalable models for clean food systems.
“Challenges hindering clean food accessibility cannot be solved by one stakeholder alone; they require collective effort from all stakeholders. Our partnership with IIM Ahmedabad is a decisive step towards building food systems that are honest, traceable and fair to farmers, while restoring trust for consumers across India,” stated Prithwi Singh, Co-founder and Chief Executive Officer (CEO), Khetika.
A key milestone under the collaboration will be the India Clean Food Summit 2026, scheduled for November 2026. The summit will bring together policymakers, researchers, industry leaders, entrepreneurs, farmers, and consumer advocates to accelerate awareness, foster collaboration, and drive institutional engagement around clean food in India.
The official statement noted that the collaboration combines Khetika Foundation’s field expertise in building traceable and farmer-centric food systems with IIMA’s academic leadership in research, public policy, behavioural sciences and management.
“Food adulteration is one of the most pervasive yet under-addressed risks facing India today, affecting health, nutrition, and trust. Through Clean Food India 2030, we seek to combine rigorous research, stakeholder engagement and practical solutions to enable a transparent, traceable and consumer-centric food ecosystem,” said Ranjan Kumar Ghosh, Professor, IIM Ahmedabad.
