As a part of the master franchise agreement, Myntra’s B2B entity, through its licensed franchisee partners, will enable the setup of Sisley branded stores and shop-in-shops in India
Myntra Jabong India or MJIPL, the business-to-business (B2B) wholesale entity of Myntra, has entered into a strategic partnership with the Benetton Group-owned brand Sisley to expand in India. The association gives MJIPL the right to distribute the brand’s range of products while scaling Sisley’s omnichannel presence in the country.
As a part of the master franchise agreement, Myntra’s B2B entity, through its licensed franchisee partners will enable the setup of Sisley branded stores (exclusive brand outlets) and shop-in-shops in India in the coming months. Sisley caters to the premium segment of shoppers, who look to elevate their everyday style, the official statement added.
The company said that the India offering will be trend-first fashion curated for men and women, immersed in metropolitan life and looking for apparel that moves across occasions. The collection will cater to consumers who follow trends across articles, shapes, materials and details, while staying rooted in accessible Italian style, fashionability and quality, it noted.
“We are excited to bring Sisley, a Benetton Group-owned brand, into our growing portfolio of premium international fashion brands. The brand’s accessible Italian style, anchored in fashionability, quality and trend-led design, makes it a highly exciting proposition for Indian customers seeking versatile wardrobes for multiple occasions,’ stated Venu Nair, Chief of Strategic Partnerships and Omnichannel, Myntra.
The official statement highlighted that the association enables Sisley to tap into the vast and diverse Indian market by allowing MJIPL to distribute its products on a wholesale basis, aiding the brand in establishing a strong consumer base via independent third-party franchise partners and distributors.
“As we continue to strengthen the brand’s international presence, India represents a highly promising market with significant long-term potential. Our partnership with Myntra Jabong India is an important step in that journey. With their deep understanding of the Indian fashion landscape and strong omni-channel capabilities, we are confident this collaboration will help us build a strong presence, expand our reach and introduce Sisley’s distinctive perspective on fashion to consumers across India,” stated Nicola Capone, Chief Executive Officer, Distribution, Benetton Group.
