The report notes that during this period, quick commerce is expected to extend to all towns with a population of five lakh or more
With its speed, convenience and operational efficiency, quick commerce is shaping how people shop online. A report by Kearney has stated that the quick commerce grocery market is anticipated to grow threefold between 2024 and 2027, reaching about Rs 1.5 lakh crore to Rs 1.7 lakh crore.
The report noted that during this period, quick commerce is expected to extend to all towns with a population of five lakh or more, while achieving deep penetration among India one households (households with an annual income of Rs six lakh or more.
Although there is a clear shift of consumers to quick commerce, the shift is not consistent across all categories. The report noted that food categories reported highest level of migration in the initial growth phase. In contrast, the shift in fresh produce (fruits and vegetables) is lower, indicating that consumers still prefer to handpick non-packaged items.
Impulse driven segments, such as snacking and confectionery, have seen a surge in demand, with items like munchies and chocolates being purchased more frequently for instant consumption. The report noted that quick commerce is reshaping grocery industry by fuelling incremental demand, influencing purchasing behaviour and unlocking new opportunities for businesses and employment.
While quick commerce has shifted sales from electronic grocery, modern trade and kirana stores, it has also fuelled consumption and premiumisation within the consumer goods sector. The report added that as retailers adapt to this evolving landscape, balancing cost efficiencies with consumer demand will be crucial to success across all channels.
