In an interview, Abhishek Dua says that the company is eyeing international markets including Europe and the Middle East as key growth avenues
Showroom B2B is charting an aggressive growth trajectory, with plans to sustain its revenue-doubling momentum while scaling its reach and expanding its export business. Backed by a recent capital infusion, the company is accelerating category expansion, strengthening supply chain control and deepening partnerships with buyers, said Abhishek Dua, Co-founder, Showroom B2B.
In an interview with BW Retail World, Duaa noted that the company is expanding into new categories, leveraging its ‘phygital’ model to drive adoption among small retailers, while eyeing international markets including Europe and the Middle East as key growth avenues. He highlighted that the company is also sharpening its competitive edge through a tech-led supply chain model that enhances speed, visibility and reliability across manufacturing.
Capital-led Expansion
The Delhi NCR-based tech-enabled apparel manufacturing and business-to-business (B2B) supply chain platform recently raised USD 17 million in a mix of equity and debt. The co-founder explained that funds will be utilised to expand manufacturing capacity and deepen partnerships with large enterprises as well as small and mid-sized retailers and manufacturers.
The recent fundraise is set to significantly accelerate the company’s scale and category expansion, reducing the time required to grow organically. He noted that adding that institutional funding allows the business to fast-track growth across both existing and new categories.
While denims and wovens remain core, the company has already expanded into knitwear and athleisure post the capital infusion, enabling it to cater to a wider set of buyer requirements. “All that categories expansion really helps to deep down our partnership with the buyers,” he noted. On the supply side, it is also scaling up by onboarding more manufacturers and adding new units to “have better control over the supply side of things.”
At its core, the company is positioning itself as a manufacturing-led platform with strong control over its supply chain. “We are a manufacturing unit, we are not aggregators, we control supply chains,” he emphasised.
This positioning is central to its broader ambition of taking Indian manufacturing to a global stage. The company has already attracted a diverse set of investors and customers from markets such as Singapore, the US and Japan. By maintaining “100% control over the quality of the products,” it aims to differentiate itself from aggregator-led models and build a more reliable, scalable manufacturing ecosystem.
Exports Growth Focus
The company is now sharply pivoting towards exports as its next big growth driver after being largely domestic-focused in its early years. “Very recently we have gone into exports big time,” he said, noting that the company has already secured partnerships with “a couple of large retail chains across US and Middle East.” While geopolitical disruptions have posed short-term challenges, he remains optimistic that “once this goes down, we will be able to recover the position” and scale further in these markets.
Looking ahead, the company is prioritising expansion into Europe and the Middle East, leveraging favourable trade dynamics. “We are targeting European and Middle East markets,” he said, adding that recent trade agreements such as the India-UK FTA present “a very good opportunity for manufacturers… to supply to the European markets,” reinforcing its global ambitions.
On the financial front, the company is aiming to maintain its strong growth trajectory, even as scale increases. “For every year of operation… we have kind of doubled down on our revenues… for last four to five years without fail,” he said, underlining a consistent growth pattern the company intends to sustain over the next few years.
However, he acknowledged that growth will become more challenging as the base expands, with revenues expected to reach around Rs 250 crore this year. “Since the base is higher, things are challenging,” he noted, but reiterated the company’s focus on continuing its high-growth momentum over the next two to three years.
Tech-led Supply Chain & Phygital Model
Addressing inefficiencies in India’s fragmented apparel supply chain, the company is leveraging technology to bring greater predictability in quality, timelines and execution. “For a buyer what is paramount is quality and time,” he said, adding that the platform integrates a digital tool across in-house factories to enable real-time visibility into manufacturing processes.
This system allows the company to track delays, identify bottlenecks and take corrective action instantly across stages such as merchandising, production and post-production. “All that can be viewed in real time and can be understood… actions can be taken over before it is too late,” he noted.
The company’s ‘phygital’ approach plays a crucial role in building trust and driving adoption among small retailers, which form a significant part of its business. Designed primarily for “small mom and pop stores,” this model combines physical experience centres with digital convenience to simplify purchasing decisions.
Dua noted that retailers can physically assess product quality, “understand the fabric… the hand feel… and durability” at nearby stores, and then use the app to explore design and colour variations before placing orders. “For a buyer it becomes very easy because he has already understood the fabric… the only thing that he needs to choose is what colour or what design,” he explained, underscoring how the model bridges traditional buying behaviour with digital efficiency.
