Limited-edition variant blends Sprite’s iconic lemon-lime taste with cooling mint notes, backed by a nationwide campaign featuring Sunil Grover
Coca-Cola India has introduced Sprite Lemon Mint, the brand’s first flavour innovation in India, as it looks to tap into summer demand with a culturally familiar blend of citrus and mint.
The limited-edition launch combines Sprite’s signature sharp lemon-lime profile with bold mint notes, inspired by a long-standing consumer habit of adding mint to chilled summer drinks and homemade coolers. The company said the new variant is designed to offer a stronger multi-sensory refreshment experience during the peak summer season.
The launch signals Coca-Cola India’s focus on converting everyday consumer behaviour into new product innovation, particularly in a market where regional taste preferences and seasonal consumption trends play a key role in beverage demand.
To support the rollout, the company has unveiled a new campaign film conceptualised by StudioX WPP, featuring actor and comedian Sunil Grover. The campaign centres on Sprite’s “Thand Rakh” philosophy, portraying relatable everyday situations where staying cool is the smartest response.
Sunil Grover said: “We’ve all grown up adding mint to our summer drinks, so this felt instantly familiar. Sprite Lemon Mint takes that idea and makes it effortless. What I enjoyed most about the campaign is how it captures those real, everyday moments when all you want is something refreshing.”
Sumeli Chatterjee, Category Head, Sparkling Flavours, Coca-Cola India and Southwest Asia, said: “Sprite Lemon Mint is inspired by how consumers are already experimenting with mint leaves and Sprite, bringing together a culturally familiar combination in a way that feels fresh, natural and new. By adding a bold mint twist to our iconic lemon-lime taste, we are elevating the cooling, multi-sensorial refreshment that consumers increasingly seek.”
The company said the product will be available for a limited period in select markets, making it a seasonal addition to India’s summer beverage portfolio.
The campaign is being rolled out through a high-impact 360-degree strategy spanning television, digital media, social amplification and in-store branding, aimed at capturing consumer attention at purchase points.
Ranadeep Dasgupta, National Creative Director, VML & StudioX WPP Group, said: “Indian summers hit differently across the country, but everyone has that same breaking point where the weather just becomes too much. In that moment, all you need is a whiff of cool or just a waft of chill.”
The launch comes as beverage makers intensify competition during India’s crucial summer quarter, when demand for carbonated soft drinks, juices and hydration-led products typically peaks.
