The Mysuru café opening is a significant milestone for Third Wave Coffee as it sets its sights on aggressive expansion, aiming to operate 150 outlets nationwide by March 2025
Third Wave Coffee, India’s rapidly growing coffee-first QSR brand, has brewed its way into the royal city of Mysuru with the launch of its first café on Devraj Urs Road. The inaugural event was graced by His Highness Yaduveer Krishnadatta Chamaraja Wadiyar, along with Rajat Luthra, CEO of Third Wave Coffee. With this addition, the brand now operates in eight cities across the country, with an impressive tally of 117 stores.
The Mysuru café opening is a significant milestone for Third Wave Coffee as it sets its sights on aggressive expansion, aiming to operate 150 outlets nationwide by March 2025.
Speaking at the launch, CEO Third Wave Coffee Rajat Luthra shared his enthusiasm, “Coffee is not just an occasional beverage anymore; it powers people’s daily lives. Mysuru, with its charm and rich cultural heritage, is the perfect city to introduce our specialty brews. We are committed to creating spaces that inspire meaningful connections and foster community engagement.”
Since its founding in 2017 by Sushant Goel, Anirudh Sharma, and Ayush Bathwal, Third Wave Coffee has been synonymous with high-quality specialty coffee, paired with thoughtfully designed spaces that combine comfort and creativity.
Third Wave Coffee cafés aim to be more than just coffee stops—they serve as hubs for creativity, connection, and conversation. The menu offers a range of single-origin coffees, cold brews, handcrafted sandwiches, wraps, and shareable bites, catering to diverse tastes. The interiors reflect local cultural influences, providing a warm and inviting ambiance perfect for personal reflection or gatherings.
To further engage customers, the brand organizes events, workshops, and collaborations, solidifying its position as a lifestyle destination. Coffee enthusiasts can also take home a slice of the Third Wave Coffee experience with exclusive merchandise.
The Mysuru café is part of Third Wave Coffee’s broader expansion strategy. Currently present in key cities such as Delhi NCR, Mumbai, Bengaluru, Pune, Hyderabad, and Chandigarh, the brand plans to enter new markets, including Chennai and Mangaluru, in 2025.
With its robust growth trajectory, Third Wave Coffee continues to redefine India’s coffee culture, blending premium specialty coffee with innovative experiences.
