The store features lab-grown diamonds and Polki jewellery, offering a range of engagement rings, bridal sets, everyday wear and statement pieces
In line with its expansion plans into India’s fast-growing markets for ethical luxury, Surat-based Ivana by Jindal, a player in lab-grown diamonds and Polki jewellery, opened its third flagship store in Nagpur. The Union Minister for Road Transport and Highways, Nitin Gadkari inaugurated the store.
Spanning 1,500 square feet, the new store brings Ivana’s certified lab-grown diamonds and intricate Polki jewellery to a city that has seen increasing demand for fine jewellery. With a wide price range from Rs 15,000 to Rs 15,00,000, the store aims to cater to customers looking for everyday elegance as well as statement bridal pieces, as per the official statement.
“While the demand for high-quality, responsibly crafted jewellery is growing, the options have remained limited. With this store, we aim to redefine choices by offering lab-grown diamonds and Polki jewellery that combine heritage with innovation. Our vision is to make ethical, exquisite jewellery more accessible, ensuring that customers no longer have to choose between luxury and responsibility,” stated Sushil Jindal, Co-founder of Ivana by Jindal.
The store features lab-grown diamonds and Polki jewellery, offering a range of engagement rings, bridal sets, everyday wear and statement pieces. The company stated that lab-grown diamonds provide a sustainable alternative to mined stones, maintaining the same composition and brilliance.
“At our Nagpur store, we are creating an experience where customers can explore timeless designs, understand the craftsmanship behind them, and even personalize pieces to make them their own,” stated Ayushi Jindal, Co-founder of Ivana by Jindal
The company highlighted that the city’s evolving preferences, along with greater awareness of ethical sourcing, make it a strong market for Ivana’s vision of responsible luxury. The official statement added that with existing stores in Surat and Noida, the premium brand is steadily building its presence across India. The Nagpur store is part of a broader strategy to bring sustainable fine jewellery to new markets.
