Flavour First: Rise Of Experimental Palates In Indian Coffee Consumers
Today, the proliferation of coffee cafes in India, with their rapidly adapting and westernising variations of coffees is shaping the way India’s younger generation consumes coffee, writes Praveen Jaipuriar, CEO, CCL Products (India) For decades, India’s coffee identity has been defined by geography. In southern India, consumers have gravitated towards stronger coffee which sometimes […]
