Curates unique offerings and community initiatives to celebrate 11 years of OnePlus
In a remarkable celebration of creativity, community, and craftsmanship, two iconic brands—Third Wave Coffee and OnePlus India—have teamed up to mark OnePlus’ 11th brand anniversary. The collaboration, titled #OnePlusBrewmance, merges the worlds of premium coffee and cutting-edge technology, promising to delight fans of both brands through unique initiatives and offerings.
Kicking off on 7 December, the campaign is a celebration of the shared values of quality, innovation, and community engagement. With its unique offerings, #OnePlusBrewmance is designed to create memorable moments and leave a lasting impression—because when great coffee meets smart tech, magic happens.
Speaking about the partnership, Rajat Luthra, CEO of Third Wave Coffee, shared, “At Third Wave Coffee, we believe in creating meaningful connections through shared experiences. The #OnePlusBrewmance collaboration is about more than just celebrating milestones—it’s an opportunity to explore the intersection of coffee and technology in fresh, exciting ways. This campaign brings together two communities united by a passion for quality and innovation. We wish OnePlus India continued success and are thrilled for our customers to engage with both brands in a truly unique and inspiring way.”
Both Third Wave Coffee and OnePlus India have consistently pushed the boundaries in their respective fields, creating vibrant communities of loyal followers. This partnership exemplifies their shared commitment to delivering high-quality experiences, fostering innovation, and bringing joy to their audiences.
Ishita Grover, Director of Marketing, OnePlus India, remarked, “Innovative tech and a steaming cup of coffee are two things that fuel a great start to most of our days. And that is why we’re thrilled to celebrate 11 years of OnePlus’ ‘Never Settle’ journey in collaboration with Third Wave Coffee. Through #OnePlusBrewmance, we’re bringing together our passionate communities to create memorable experiences that unite them over groundbreaking technology and exceptional coffee.”
Exciting Offerings for the Community
The #OnePlusBrewmance campaign offers a range of activities and perks designed to bring the two brands’ communities closer:
#TakeAShot Contest: A social media contest inviting OnePlus fans to share moments of them enjoying their favorite brews at Third Wave Coffee.
Phone Photography Workshop: An exclusive session for photography enthusiasts to learn techniques for capturing moments with OnePlus’ high-performance smartphone cameras.
Co-Branded Merchandise: Limited-edition merchandise reflecting the aesthetics of both brands, available exclusively during the campaign.
Exclusive Offers: Special promotions and discounts for customers at Third Wave Coffee outlets and on OnePlus devices.
Fans can stay updated on both brands’ social media channels, where more surprises will be revealed throughout the month.
Founded in 2017 by Sushant Goel, Anirudh Sharma, and Ayush Bathwal, Third Wave Coffee is India’s fastest-growing coffee and food QSR chain, with over 116+ stores nationwide. Known for its commitment to quality, high-grade coffee beans, and a technology-driven customer experience, Third Wave Coffee has become a household name for coffee enthusiasts across India.
