K-Beauty In India Sees 35% Brand Expansion, Strategic Pricing Shift
The report says that brands that balance pricing, perception, and performance are becoming leaders in the category
Beauty
Brands
Consumer
Beauty
FMCG
Meesho Mall, Marico Partner To Boost Personal Care Access In Tier-2+ Markets
- by BW Retail World Bureau
- August 21, 2025
Association brings trusted brands like Parachute Advansed, Livon, Kaya and Set Wet to millions of value-conscious households across India Meesho Mall has partnered with Marico to expand its personal care and wellness portfolio, making some of India’s most trusted household brands more accessible to mass consumers, particularly in Tier-2+ markets. Through this association, popular […]
Beauty
Health & Beauty
Mars Cosmetics Expands Retail Footprint With Nationwide Kiosk Rollout
- by BW Retail World Bureau
- August 14, 2025
From Calicut to Chennai, the homegrown beauty favourite moves beyond online to offer customers an in-store, hands-on makeup experience MARS Cosmetics, the homegrown beauty brand known for its high-performance yet affordable makeup, has announced a major retail expansion with the launch of freestanding kiosks in key Indian cities. The move marks a significant step […]
Beauty
FMCG
Recode Studios Expands In Gujarat With New Stores In Surat, Ahmedabad
- by BW Retail World Bureau
- August 12, 2025
Fast-growing beauty brand strengthens retail footprint with immersive, consumer-focused experiences in Gujarat’s trend-conscious markets Recode Studios, one of India’s fastest-growing beauty and skincare brands, has stepped up its retail expansion in Gujarat with the opening of two new stores – its debut outlet in Surat and a second store in Ahmedabad. The first Ahmedabad […]
Beauty
Brands
Consumer
cosmetics
Festive Season: Myntra’s D2C Beauty Segment Growing At 105% YoY
- by BW Retail World Bureau
- August 11, 2025
The platform’s direct-to-consumer (D2C) beauty segment is experiencing a strong growth at 105 per cent year-on-year
Beauty
Brands
Health & Beauty
Renee Cosmetics Raises $30 Mn At $200 Mn Valuation
- by BW Retail World Bureau
- August 7, 2025
Backed by Playbook and Midas, the homegrown beauty brand aims to double ARR to Rs 1,000 crore and deepen offline presence across India Renee Cosmetics, one of India’s fastest-growing beauty brands, has raised USD 30 million in a new funding round, valuing the company at USD 200 million. The round was led by Playbook, […]
Beauty
Casmara Unveils Advanced Anti-Ageing Range At Skinomics 2025
- by BW Retail World Bureau
- July 23, 2025
Spanish dermo-cosmetic giant partners with Esskay Beauty to bring global innovations to Indian salons Spanish professional skincare leader Casmara marked a milestone in its India journey by unveiling its latest portfolio of anti-ageing and skin health treatments at Skinomics 2025, a two-day salon conclave held on 17–18 July in Gurugram. Hosted in collaboration with […]
Beauty
Health & Beauty
PAC Cosmetics Expands Portfolio With T&S Series
- by BW Retail World Bureau
- July 21, 2025
From fingertip precision to patent-pending designs, the new brush collections aim to revolutionise the Indian makeup toolkit PAC Cosmetics, the homegrown beauty brand renowned for its pro-grade tools, has unveiled two innovative brush collections — the T Series and S Series — promising to redefine how Indian consumers experience makeup application. With a […]
Beauty
Health & Beauty
India’s Beauty Boom Goes Waterproof
- by Tarannum Manjul
- July 17, 2025
As India’s skincare market surges toward a USD 34 billion valuation by 2028, brands embrace waterproof, non-comedogenic innovations to meet the demands of a climate-conscious, trend-driven consumer base With thunderclouds looming and the air thick with moisture, India’s monsoon is not just a test for umbrellas and roads—it’s a crucible for the country’s […]
Beauty
E-commerce & Marketplaces
Amazon Turns Mumbai Into Beauty Innovation Hub At Beautyverse 2025
- by BW Retail World Bureau
- July 15, 2025
From tech-powered beauty trials to celebrity panels and brand showcases, Amazon Beautyverse brings immersive discovery, inclusivity and innovation to the Indian beauty space Amazon India transformed Mumbai into the epicentre of beauty innovation with the second edition of Amazon Beautyverse, an exclusive, invite-only event presented by Maybelline in association with Bella Vita, Wishcare, and […]