FMCG
Intimate Care Emerges As A New Battleground For Consumer Brands
FMCG Health & Beauty

Intimate Care Growth Accelerates On Wellness, Q-Commerce

Fresh funding, new product categories, quick-commerce growth and rising consumer awareness are driving India’s intimate care market into a new phase of expansion and competition.

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Nestle India Rejects Maggi Infestation Claims After FSSAI Inquiry
FMCG

Nestle India Rejects Maggi Infestation Claims After FSSAI Inquiry

Nestle India has rejected allegations of infestation in Maggi noodles after an FSSAI inquiry, saying laboratory tests found no evidence of contamination.

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FMCG

Vadilal, Parle Extend Melody Brand Into Ice Cream Category

Vadilal Industries and Parle Products have launched Melody Ice Cream, extending the iconic confectionery brand into the ice cream segment

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FMCG Food

Maggi Celebrates The Journey Behind Its Iconic Masala

New campaign highlights the farmers, sourcing network and quality processes that help create the signature Maggi taste enjoyed by millions across India   Maggi is celebrating the story behind its iconic masala with a new campaign that shines a spotlight on the farmers, sourcing practices and quality standards that help create the brand’s distinctive taste. […]

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FMCG Food Food & Beverage.

BuyBuyCart Debuts School-Themed Café At Noida Flagship Store

Retail chain expands its experience-led strategy with ‘Attendance Sheet’, a nostalgia-driven café integrated into its 24×7 BuyBuyCart Select destination   BuyBuyCart has expanded its experience-led retail strategy with the launch of ‘Attendance Sheet’, a school-themed café housed within its flagship BuyBuyCart Select destination near Noida Sector 63 Metro Station. The move marks the company’s latest […]

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E-commerce & Marketplaces FMCG

Meesho Says AI Feeds Drive 75% Of Orders

Meesho says more than 75 per cent of orders on its platform now come through personalised recommendation feeds, highlighting the growing role of AI-driven product discovery in ecommerce

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FMCG

Nestle India To Double Down On Core Brands, Rural Penetration: Chairman & MD

Manish Tiwary says that the company believes its existing portfolio offers immense depth and significant headroom for growth

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India's CPG Sector Beats Global Trend with Balanced Growth Despite Inflation
FMCG

Value Grocery Boom Rides India’s $1 Tn Consumption Wave: Report

A report says that hygiene concerns and organised retail expansion have driven a durable shift from loose to branded staples

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FMCG Food & Beverage.

PepsiCo Bets On Premium Energy Drinks With Adrenaline Rush

PepsiCo India has launched Adrenaline Rush, a Rs 60 premium energy drink aimed at Gen Z consumers, expanding its portfolio beyond Sting

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FMCG Food

Food Inflation Bites As Thali Costs Climb In May

Home-cooked vegetarian and non-vegetarian thali costs rose 5% and 7% respectively in May, driven by higher tomato, LPG, vegetable oil and poultry prices

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