Value Grocery Boom Rides India’s $1 Tn Consumption Wave: Report
A report says that hygiene concerns and organised retail expansion have driven a durable shift from loose to branded staples
FMCG
FMCG
Food & Beverage.
PepsiCo Bets On Premium Energy Drinks With Adrenaline Rush
- by BW Retail World Bureau
- June 4, 2026
PepsiCo India has launched Adrenaline Rush, a Rs 60 premium energy drink aimed at Gen Z consumers, expanding its portfolio beyond Sting
FMCG
Food
Food Inflation Bites As Thali Costs Climb In May
- by BW Retail World Bureau
- June 4, 2026
Home-cooked vegetarian and non-vegetarian thali costs rose 5% and 7% respectively in May, driven by higher tomato, LPG, vegetable oil and poultry prices
FMCG
Unilever CEO Fernandez Says Company Ready To Tap India’s Premium Boom
- by BW Retail World Bureau
- June 3, 2026
Unilever now has a portfolio of super-premium brands that will travel into India at the right time when the market develops, Fernando Fernandez says
FMCG
Food & Beverage.
Horlicks Enters RTD Segment With Gen Z-Focused Milkshake Range
- by BW Retail World Bureau
- June 2, 2026
Hindustan Unilever has expanded Horlicks into the ready-to-drink category with a new milkshake range aimed at Gen Z consumers
FMCG
Hindustan Unilever Brings Fragrance Hub In Mumbai To Accelerate Innovation
- by BW Retail World Bureau
- June 2, 2026
The India facility is the third global hub and represents the latest investment under Unilever’s overall programme to advance in-house, digitally enabled fragrance creation capabilities
consumer
Electronics
FMCG
Retail
Thermocool Targets Rail Commuters With Digital Transit Push
- by BW Retail World Bureau
- June 2, 2026
Brand expands its transit media footprint with the “Har Shehar Dikhega India Ka Naya Andaaz” campaign, targeting millions of daily railway commuters Home appliances brand Thermocool has expanded its transit media presence with the launch of a large-scale digital advertising campaign across prominent railway hubs, including Prayagraj, Anand Vihar and Moradabad. The campaign, titled […]
FMCG
ITC Aashirvaad’s Data Reveals 70% Indians Fail To Meet Daily Fibre Intake
- by BW Retail World Bureau
- May 29, 2026
Data shows that that the issue is more pronounced among women, with over 73 per cent falling short of recommended levels, compared to over 63 per cent of men
FMCG
Lux Cozi Renews Varun Dhawan Partnership Till 2030
- by BW Retail World Bureau
- May 29, 2026
Lux Cozi has renewed its partnership with actor Varun Dhawan, extending his tenure as brand ambassador until 2030. The association between the two began in 2016.
FMCG
VKC Unveils Zero Footmarks, Taps Amitabh Bachchan
- by BW Retail World Bureau
- May 29, 2026
VKC has rollout Zero Footmarks, a footwear collection and disposal initiative introduced by Amitabh Bachchan to address the growing challenge of footwear waste in India.