Shoppers can expect curated trends, top brands, and influencer-led engagement as Flipkart’s End of Season Sale 2025 goes live nationwide Flipkart, India’s leading ecommerce platform, has officially kick started its much-anticipated Fashion End of Season Sale (EOSS) 2025, promising an unmatched fashion experience to millions of shoppers across the country. Starting today, the event […]
Skincare-infused makeup booms in India’s USD 34 billion beauty market, fuelled by Gen Z, millennials and demand for multifunctional, clean beauty products With the Indian beauty and personal care market set to reach USD 34 billion by 2028, skincare-infused makeup is emerging as a dominant trend—driven by informed Gen Z and millennials demanding multifunctional […]
Mihir Jain, Director – Sales, Insight Cosmetics, on democratising beauty through in-house innovation, affordability, and quality From being a college-girl favourite to offering 4,000+ SKUs today, Insight Cosmetics is redefining the makeup game in India. Talking to BW Retail World, Mihir Jain, Director Sales, tells how quality, R&D, and real India drive their mission […]
After a successful pilot in Delhi-NCR, Gen Z favourite Newme brings its lightning-fast delivery promise to Bengaluru with Newme Zip—delivering over 1,500 styles in under an hour In a city infamous for its traffic snarls, Bengaluru is witnessing a fashion revolution as Newme, the Gen Z-favourite fashion-tech brand, introduces Newme Zip—a delivery service that […]
Indian beauty brand Mila Beauté launches new high-performance, skin-loving base products tailored to suit diverse Indian tones and withstand local weather conditions Mila Beauté, a rising brand in the Indian beauty industry known for its skin-friendly and globally-inspired makeup solutions, has launched its latest beauty products — the Built-To-Cover (BTC) Foundation and BTC Concealer. […]
New line celebrates lightness, cultural craftsmanship and timeless expression for the modern wardrobe Sammyukk, the modern Indian fashion brand known for its refined, narrative-driven aesthetic, has launched its Spring/Summer 2025 collection titled Effortless Style for Modern Men & Women. With its signature blend of cultural richness, artisanal detail, and contemporary silhouettes, the collection celebrates […]
Ample Group and the Lego Group have unveiled the country’s first and South Asia’s largest Lego Certified Store spanning over 4,500 sq. ft., which marks the beginning of a bold retail expansion in India In a landmark moment for India’s retail and toy industry, Ample Group and the Lego Group have unveiled the country’s […]
Sumati Sahgal, VP – Retail at Schneider Electric India, speaks to BW Retail World on SmartO’s role in bridging the gap between traditional retail workflows and intelligent digitisation Q: What inspired the development of SmartO, and how does it align with Schneider Electric’s broader vision for digital transformation in the retail sector? The development […]
Tier 3 towns drive 55 per cent of shopper volume as 90 per cent of buyers return; young consumers and fusion styles fuel rapid growth Flipkart, India’s leading ecommerce platform, has reported a major milestone in its women’s ethnic wear category, with over 6 million unique shoppers engaging with the segment in the past […]
Premium menswear label unveils vibrant Summer 2025 campaign celebrating movement, mood, and modern masculinity Engyne, the premium menswear label known for merging global craftsmanship with homegrown sensibilities, has launched its much-anticipated Summer 2025 campaign — a dynamic celebration of modern masculinity, individuality, and everyday presence. More than a seasonal collection, the campaign is positioned […]
