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E-commerce & Marketplaces

Smaller Cities Drive Amazon Festive Sale As New Buyers Nearly Double

Over 72 per cent of visits come from beyond the top nine metros as sellers record more than double the unit orders in the first 24 hours; EMI adoption and first-time shoppers also increase   Amazon India’s Great Indian Festival 2026 has delivered a strong start for sellers, with the number of sellers recording sales […]

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E-commerce & Marketplaces

Flipkart Big Billion Days Opens With 6.3 Mn Concurrent Users

Flipkart records over 287 million sessions during early access, with non-metro markets contributing around 60 per cent of demand, while quick-commerce orders surge 3.5 times   Flipkart recorded 6.3 million concurrent users during the opening phase of its 13th edition of The Big Billion Days (TBBD) festive sale, signalling strong consumer demand as India’s online […]

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Food & Beverage.

TATA Starbucks, Paul & Mike Team Up For Diwali Chocolate Gifting

The limited-edition collection combines coffee-inspired chocolates with Indian festive flavours, with a 12-piece box priced at Rs 990 and Chocolate Berry Crunch at Rs 450   TATA Starbucks has partnered with homegrown fine chocolate brand Paul & Mike to introduce a limited-edition chocolate collection for Diwali 2026, combining coffee-inspired flavours with traditional Indian festive favourites […]

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E-commerce & Marketplaces

Amazon Great Indian Festival Sees Shopping Volumes Double In Opening

Amazon India reports 100 per cent year-on-year growth in products ordered during the opening of its 2026 festive sale, with premium electronics, fashion and beauty among the key categories driving demand   Amazon India’s Great Indian Festival 2026 recorded a 100 per cent year-on-year increase in products ordered during its opening, according to the e-commerce […]

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Beauty Cosmetics/Skin care

Staze Beauty Teams Up With Rhea Chakraborty For New Blush

The colour cosmetics brand has introduced Caught Blushin’, inspired by the actress’s viral blush look after her appearance on ‘The Traitors’, marking the first product in their Rhea x Staze makeup line   Staze Beauty has collaborated with actress Rhea Chakraborty to introduce Caught Blushin’, a new blush inspired by her viral makeup look following […]

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Fashion & Lifestyle FMCG

‘Oral Care Is Witnessing Skincare-Like Shift’: Stim’s Viren Khuller

Viren Khuller, Director, STIM, on the brand’s evolution from a family-run manufacturing business to a specialised oral care player, the rise of preventive dentistry and oral beauty, and its plans to expand distribution and international markets   India’s oral care market is moving beyond routine brushing towards specialised, preventive and beauty-led products, creating new opportunities […]

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FMCG Food

California Pistachios Targets Everyday Snacking With ‘The Better Snack’ Campaign

Shail Pancholi, Spokesperson for California Pistachios in India, says the campaign aims to make pistachios a more natural choice for everyday occasions such as chai breaks and work breaks   California Pistachios has rolled out the latest edition of its “The Better Snack” marketing campaign in India, seeking to move pistachios beyond festive and seasonal […]

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E-commerce & Marketplaces

Amazon Great Indian Festival Opens With Deals Across Electronics, Fashion And Home

iPhone 16, Samsung, Apple, Nike and L’Oréal Paris among brands offering festive deals, while Amazon Now expands to over 120 cities   Amazon’s Great Indian Festival 2026 has opened for all customers, with the e-commerce major offering deals across smartphones, electronics, fashion, beauty, home, kitchen and everyday essentials. The festive sale features discounts of up […]

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E-commerce & Marketplaces

Flipkart Kicks Off 13th Big Billion Days With Festive Push Across India

CEO Kalyan Krishnamurthy says 1.4 million sellers are set to tap Flipkart’s festive commerce network as TBBD 2026 begins   Flipkart has kicked off the 13th edition of The Big Billion Days (TBBD) at its Bengaluru campus, bringing together senior leaders and employees ahead of the ecommerce major’s flagship festive shopping event. The celebrations marked […]

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Uncategorized

Apple, LG Team Up On Smart Home Gear Ahead Of HomeKit Reboot

The companies have jointly developed a range of connected-home devices, with LG handling manufacturing and support as Apple prepares to expand its smart home ecosystem   Apple is set to widen its smart home footprint with a range of devices developed with LG Electronics, including a video doorbell, smart lock and thermostat. The products are […]

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